History of Success

Probe Research Inc., a full-service North American marketing and public opinion organization located in Winnipeg, Canada, has a solid track record of success. Probe is known for pinpoint accuracy in its polling, demonstrated over the course of numerous federal, provincial and municipal elections, when surveys on voting intentions can be compared with actual election night results.

Since 1994, we have established a strong reputation for precision, insight and economy in all of the research services we offer. With more than 150 clients across the continent, our business has been built and maintained through our commitment to exceptional client service.

At Probe Research, client service is our highest priority, in contrast to larger multinational firms in which the structure of services must be standardized. At Probe Research we maintain an elite staff of professionals dedicated to extensive client consultation and customized solutions to your problems.

Beyond working with our clients to understand their specific research needs and designing a targeted data collection plan, the staff at Probe Research are committed to providing you with insightful, practical interpretations and applications of social and marketing research. Our commitment to customer service makes it our responsibility to ensure that our clients fully understand all research results, and that our reports and presentations are thoughtful and concise.

Growth & Expansion

In 2009, Probe Research Inc. was named one of Manitoba's 50 Fastest Growing Companies by Manitoba Business Magazine. Probe Research Inc. has enjoyed a steady ascendance in the Manitoba research community thanks to our simple business approach – providing the highest quality of marketing research services at the most competitive prices. With more than 150 clients, most of whom are repeat clients, we are proud of our growing list of local, national and international clients.

Over the past decade and a half, Probe Research has enabled clients to:

• Attract and retain employees
• Gauge public perceptions on existing and new policy issues
• Analyze the competitive landscape
• Overcome information deficits
• Scientifically confirm information in support of their decision-making processes
• Identify myths and misperceptions concerning products and services
• Define a "market" or audience demographically, attitudinally and behaviorally
• Guide resource expenditures
• Test issue or organizational awareness
• Establish "baseline" measurements on awareness, usage and consumer intentions
• Track attitudinal and behavioral changes in response to initiatives and communication efforts
• Pinpoint areas of resistance and other attitudinal and behavioral barriers
• Anticipate market size and utilization