Our Expertise

Whether your organization is in the business of marketing consumer products, refining information services or crafting public policy, it is essential to incorporate market research into your annual business plan. At Probe Research Inc, we advocate integrated and comprehensive market research programs.

Our team of research experts works with private, public and non-profit organizations to assist them in identifying issues or problems, recommend appropriate research methodologies, collect and analyze data, understand the implications of the research findings and develop well-targeted and results-oriented action plans. This path has proven itself on numerous occasions to be the best for speeding organizations on their way to more effective achievement of their strategic goals.

We have strong sector experience in a variety of areas and have provided custom research services to the following types of organizations:

• Financial services providers
• Electronic, print, radio and outdoor advertising organizations
• Advertising/public relations firms
• Government departments, agencies and Crown corporations
• Private companies
• Associations and unions
• Charitable organizations
• Non-profit organizations
• Management and communications consultants

Probe Research Inc. boasts a long list of repeat clients. These clients turn and return to our organization to engage in long-term tracking studies as well as to fill in the missing pieces of a comprehensive research program. They know they can trust Probe Research to maximize their knowledge of their industry and pinpoint market opportunities and hazards.

Probe Research specializes in offering research studies tailored to meet the needs of decision-makers who require clear and concise information in such areas as:

• Satisfaction studies among employees, customers and members
• Business to Business studies, including elite executive interviews
• Advertising concept and creative testing of existing or new products / messages
• Program evaluation
• Labour market studies
• New concept testing
• Price elasticity testing
• Corporate image testing
• Systems tracking
• Readership studies
• Brand equity analysis
• Population segmentation, including psychographic cluster analysis