Research Approaches

Over the past decade and a half, Probe Research has been offering its clients precise information and top-level insights through both quantitative and qualitative research.

Quantitative research is conducted primarily through telephone and online surveys. Probe conducts custom-designed surveys for individual clients, but it also offers its customers the opportunity to gather information from larger samples of the population in a cost-effective way through omnibus surveys and syndicated studies.

Probe also offers clients qualitative research via focus groups conducted in its impressive on-site facility and executive one-on-one interviews.

Probe Research has provided precise and valuable information to clients in a wide variety of sectors, including government departments and agencies, trade associations and unions, the media, the financial services sector and charitable and non-profit organizations.