Syndicated Studies

A syndicated approach is often the most effective research method for managers seeking industry-wide information. Syndicated studies are not released to the general public. Rather, study results are shared among a small group of participating subscribers who receive comprehensive marketing research findings at a fraction of the cost of a comparable custom survey. In addition, syndicate participants are invited to include their own proprietary questions on the survey instrument. These proprietary questions remain confidential and are not released to other syndicate participants. Alternatively, subscribers have the opportunity to “boost” the sample size in their locality. This enables managers to set benchmarks and track changes in the behaviour of consumers in their region, and to examine how local attitudes and behaviours compare with those of residents from other parts of the country.

A Clear Perspective of Americans and their Drinking Water

Marketing professionals, policy-makers and managers involved in providing drinking water-related products and services will benefit from this national syndicated study. It examines in detail consumers’ evolving views on important drinking water issues and identifies key factors influencing Americans’ behaviours and purchasing decisions. Public and private utilities, bottled water companies, water treatment companies, government departments and service providers such as hydrology and consulting engineering firms, are better equipped to develop realistic targets, avoid potential risks and capitalize on opportunities by accessing the most accurate consumer research available on current and projected drinking water activities in the USA.

A Clear Perspective of Canadians and their Drinking Water

Effective management requires current and accurate market intelligence based on scientific research methods. A Clear Perspective of Canadians and their Drinking Water is a syndicated study that provides marketing professionals, policy makers and those involved in management and public relations in the drinking water marketplace with strategic information to ensure measurable and well-targeted public relations campaigns, marketing plans or business plans. This quantitative research initiative examines evolving issues facing the water industry, such as water conservation, water scarcity and bottled water consumption, and explores some of the key factors influencing consumers’ attitudes and behaviours regarding tap water, bottled water and other drinking water-related products and services.

Indigenous Voices
The Probe Research Survey of Aboriginal People in Manitoba

Indigenous Voices is Manitoba’s first and only province-wide survey of its Aboriginal citizens. Using a proven and innovative methodology to capture the views of households with and without telephones and collecting data on a quarterly basis, the study involves interviews with a random and representative sampling of 500 urban, rural and on-reserve Aboriginal adults.

The study examines Aboriginal residents’ views on important cultural and economic topics and explores their attitudes and behaviours regarding key issues such as family, housing, mobility and self-government.

Doing the Right Thing
A Probe Research Examination of Corporate Social Responsibility Issues

Looking at both sides of the Corporate Social Responsibility (CSR) issue, businesses and consumers answer critical questions about the value, motivations and impact of a range of CSR initiatives. Businesses and consumers also provide CSR index scores for a range of prominent private companies and public sector organizations.

Manitoba Business
Leaders Index

The Manitoba Business Leaders’ Index is the voice of industry and commerce across the province. Company executives representing small, medium and large companies involved in a range of industries provide feedback and insights regarding their business operations and the general business climate in Manitoba. The study distinguishes between urban and rural Manitoba companies, and contains a summary and analysis of provincial trends and forecasts for employment, research and development expenditures, financial requirements, company plans for expansion or cutbacks and other key business decisions. The Manitoba Business Leaders Index is ideal for those companies and organizations to identify opportunities, retain clients and acquire new business accounts.