Farshid Mirzaalian, Ph.D., Senior Research Associate


Farshid Mirzaalian joined the Probe Research team in February 2022 after completing his Ph.D. at the University of Alberta. Farshid brings to our team a wealth of new skills and service offerings, including an extensive background in big data, social media analytics, dashboarding and mapping, among other things. He also brings a strong background in tourism and recreation research. Farshid’s role at Probe Research is to support all aspects of our quantitative and qualitative research practice and to enhance our services through the use of leading-edge technological practices.

Our Team

Probe Research was founded in September 1994 by Scott MacKay, growing from a sole proprietorship into a core team of elite research consultants. During this time, Probe has evolved into a boutique, bi-national firm with offices in both Winnipeg and San Diego. In late 2018, Probe Research entered a new and exciting era as two new principals, Curtis Brown and Mary Agnes Welch, joined with Scott MacKay to form a new partnership. 

Our Vision

We create knowledge by helping, citizens, consumers and stakeholders better understand one another and the world around them.

Our Mission

We ask the questions and find the answers. We use both proven and emerging market research techniques to gather data and distill stories to reveal what truly matters. We help our clients use this knowledge to make smarter, better decisions.