picture of Jodi Shanoff, principal of JS Insights

Bio

Jodi Shanoff is a is a senior research and public engagement professional with more than 20 years of experience, including time spent working inside government as well as a consultant. Based in Toronto, Jodi has worked extensively with clients in the public, private and not-for-profit sectors to design and conduct engaging studies that attract broad participation while also providing clients with accurate, actionable insights.

Jodi partners with the Probe Research team to serve clients in the Greater Toronto Area and throughout Canada, especially on projects involving high-stakes public engagement as well as those that dig deep into critical public policy issues.

Our Team

Probe Research was founded in September 1994 and grew quickly from a sole proprietorship into a core team of elite research consultants. During this time, Probe has evolved into a boutique firm that serves more than 500 clients across a wide range of sectors.

Based in Winnipeg, Probe is the indispensable and go-to firm in the Manitoba market, with more clients across Canada and elsewhere turning to us to guide them through their greatest challenges.

Our Vision

To be indispensable to our clients and our community.

Our Mission

We use our curiosity, our storytelling skills and the best data-gathering tools available to provide essential guidance to our clients so they can solve their important problems.