Our Story
The spirit of both social science and journalistic inquiry is deeply embedded into the DNA of our firm. We have a long history of providing insights about the most important issues of the day to clients, media outlets and the broader public. Our partners, Curtis Brown and Mary Agnes Welch, bring to the firm more than 25 years of working experience in the journalism field. Our clients benefit from their inquisitive nature and strong storytelling abilities, which is reflected in the questions we ask and the deliverables we provide to our clients. We marry this journalistic approach with traditional social science rigour as well as emerging methodological approaches.
Guiding Principles
We love this work
We work hard, but we have fun. Every day, we are genuinely excited to pose questions and seek answers for our clients. We’ve been doing this work for a long time, and we’ve built deep, long-lasting relationships. We treat our clients and one another with respect and good humour.
We’re driven by curiosity
We have inquiring minds. We ask smart, imaginative questions and help our clients to discover new and often unexpected facts. We always dig deeper to find out why things are the way they are.
We’re empathetic
Your problems become our problems. We take time to listen and understand what you really need, and we work collaboratively all the way through a project.
We tell the truth
We do research right without cutting corners. We always approach issues neutrally and make sure our work stands up to serious scrutiny. We’ll tell you both the good news and the bad.
We are storytellers
We cut to the chase and tell you what you really need to know. We take raw material - what people tell us and what we observe - and sculpt this information into stories that are compelling, memorable and insightful. We’re always looking for clearer, more creative ways to share information.
Canadian Research Insights Council (CRIC) membership
Probe Research is a member of the Canadian Research Insights Council (CRIC), the association for Canada’s market, survey, and insights research industry.
Probe Research complies with CRIC’s standards and abides by CRIC’s Pledge to Canadians.
Probe Research’s Declaration of Compliance with ISO 20252
Probe Research’s Declaration of Compliance with CRIC Standards
Our Team
Probe Research was founded in September 1994 and grew quickly from a sole proprietorship into a core team of elite research consultants. During this time, Probe has evolved into a boutique firm that serves more than 500 clients across a wide range of sectors.
Based in Winnipeg, Probe is the indispensable and go-to firm in the Manitoba market, with more clients across Canada and elsewhere turning to us to guide them through their greatest challenges.
Our Vision
To be indispensable to our clients and our community.
Our Mission
We use our curiosity, our storytelling skills and the best data-gathering tools available to provide essential guidance to our clients so they can solve their important problems.
