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Learn more about what we've been up to and see some of our latest insights.
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Probe Research partners Curtis Brown and Mary Agnes Welch talking

What's New at Probe Research

As we look towards the future, we have some exciting information to share about what we're up to next...

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Scott MacKay (right), Curtis Brown (left) and Mary Agnes Welch (centre) seated together.

A Fond Farewell to Scott MacKay

As it enters its 30th year, Probe Research is entering a new era as president and founder Scott MacKay retires, with Curtis Brown and Mary Agnes Welch leading our practice as co-owners and partners.

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Team members stack hands above project meeting table

Apply Now For Probe’s 2024 Community Grant

Applications are open for Probe’s second Probe for the Better community grant, which offers Manitoba non-profits up to $10,000 for research that supports a non-profit’s unique mission and needs

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Tower viewer overlooking a city

What We’re Watching In 2024

Happy new year from Probe Research! Here are three trends we’re watching in 2024.

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Manitoba Legislature Building

Manitoba Decides 2023 –Three Things We’re Watching

Manitobans will elect a new provincial government on October 3. Our most recent poll shows a statistical tie between the governing Progressive Conservatives and the New Democrats, so we expect a very close race.
Here are three things we'll be keeping an eye on as the campaign begins:

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Looking east down Portage Avenue to the intersecton of Portage and Main

Portage and Main – why it matters to Winnipeggers

We see the intersection of Portage and Main every day from our Lombard Street office. We walk through Winnipeg Square. We see the PSAC picketers out every morning lately, and the occasional round dance or protest. If and when the Jets win the Stanley Cup, we’ll have a sweet vantage point for whatever impromptu party erupts.

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Handshake between two business partners

Introducing Probe Research’s community grant

Probe Research is excited to announce its inaugural Community Grant program, a new annual grant with a value of $10,000 to provide a Manitoba-based non-profit with research that supports its unique mission and needs!

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data analysis

Three Charts that Explain the Election

Manitoba’s 130-odd municipalities have elected a batch of new councillors, reeves and mayors. What grabbed headlines was Winnipeg’s mayoral race and Scott Gillingham’s photo-finish win over former mayor Glen Murray. But there are many other data points that help tell the story of the most recent round of municipal elections.

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Voting

The Civic Election in Three Charts

With October’s civic election looming, it’s hard to make sense of the crowded race for mayor and the somewhat skimpy races for council. We break it down in three charts.

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Questions

Top 10 tips for crafting effective survey questions

Top 10 tips for crafting effective survey questions

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Shopping with masks

Pandemic Check-in with Manitobans

As Manitoba continued to lead the country on vaccine uptake and as restrictions eased, we asked Manitobans to share their views on vaccine passports, re-opening plans and the prospect of a fourth wave.

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Focus Group

The Future of Focus Groups After COVID-19

By and large, the COVID-19 pandemic did not seriously affect the public opinion and market research industry. If anything, this once-in-a-lifetime public health crisis underscored how important it is for organizations to understand and ultimately inform citizens’ attitudes and behaviours. 

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Virtual Meeting

Create Better Conversations Through Virtual Engagement

Tips for better virtual conversations and information on upcoming market research opportunities.

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2020

The Year That Was, And Looking Ahead To 2021

The past 12 months felt like they stretched over a decade rather than a single year. Our lives were upended to a degree none of us could have imagined at this time last year.  

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Manitoba Covid Panel

LEADING OR LAGGING? Manitobans and the government pandemic response

Leading or Lagging? Deep into a second wave, here are three things we learned from Manitobans about the provincial government's pandemic response.

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Covid Effects

A Pandemic Bright Spot

Like most people around the world, it was mid-March when the shocking realization set in that the COVID-19 pandemic would be like nothing we’d experienced before.

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COVID-19

COVID-19: What Will Change, and What Will Stay the Same?

As Manitoba reopens, we take stock of what we did differently during the pandemic – and explore whether we will continue to do these things.

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Coronavirus

COVID-19 in Manitoba: What Comes Next?

As the pandemic begins to ease, Probe Research has been wondering how Manitobans feel about the fallout.

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Sample Size

(Sample) Size Matters

Here’s what Manitobans think about _________.

Manitobans are more likely than other Canadians to _______.

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Market Research

Research During a Pandemic: Thoughts and Considerations

Research is an essential service in Manitoba, which means our virtual doors remain open. Of course, things aren’t quite “business as usual” given the pandemic, and many clients are wondering how COVID-19 might affect planned research. We’ve been giving this some thought. Here are a few reasons why it’s important to keep doing research during the pandemic along with some considerations we’re keeping in mind as we do.

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191 Lombard Ave.

We’ve moved – again!

We’re pleased to announce we’ve found Probe Research’s “forever home” in the historic Union Tower Building at 191 Lombard Ave.

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Elections Manitoba ballot box

Probe In The News On Election Day

Probe Research's insights shape Election Day coverage in Manitoba.

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health care workers

Roundup: Manitobans on the Issues

Check out some of the media coverage of our recent survey for the Winnipeg Free Press and CTV Winnipeg breaking down how Manitobans feel about the key election issues.

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Manitoba's four provincial party leaders

Roundup: How Manitobans Feel About Provincial Party Leaders

Media coverage regarding how Manitobans feel about party leaders.

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Probe president Scott MacKay

Coverage of Probe's Provincial Voter Intention Survey

Watch and read what our partners at the Winnipeg Free Press and CTV Winnipeg are saying about our latest Manitoba voter intention survey.

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Decision Manitoba

Breaking Down the 2019 Manitoba Election Leaders' Debate

Probe Research principal Curtis Brown joined CJOB's Richard Cloutier and Bonnie Staples-Lyon of ChangeMakers to provide analysis after Manitoba's party leaders faced off in a broadcast debate Wednesday, August 28.

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Crystal Ball

Some Truths About Election Punditry

Curtis Brown breaks down what it's really like to be a pollster and pundit during a provincial election campaign.

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Party Support in Winnipeg

Election 2019: Three stories to watch

Manitobans head to the polls Sept. 10 to elect a new provincial government. Here are three things we’re watching as the race unfolds.

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CBC The House logo

Probe on CBC's The House

Probe Research principal Mary Agnes Welch recently appeared on CBC Radio's politics program The House to discuss the dynamics of the Manitoba election campaign.

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balance sheet calculator and glasses

How Manitobans Feel About Taxes and Finances

Probe principal Curtis Brown was interviewed by Global Winnipeg for a story about provincial tax rates and the level of concern Manitobans have about the taxes they pay. 

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Probe principal Curtis Brown

Probe on CTV Winnipeg News at 6

Probe principal Curtis Brown sat down with CTV Winnipeg's Maralee Caruso to talk about some of the key issues on Manitobans' minds as they prepare to cast ballots in the upcoming provincial election.

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Eric Grenier host of the Pollcast

Probe joins CBC's The Pollcast

Probe Research principal Curtis Brown had an in-depth discussion with Éric Grenier, host of CBC's The Pollcast, to talk about what Probe is learning from Manitoba voters as they prepare to head to the polls Sept. 10.

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Probe Staff

Probe marks 25 years with new partnership, new look

Mary Agnes Welch and Curtis Brown have joined Probe Research as principals and helped us expand the research tools we use to help our clients as well as our own corporate look and feel.

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Probe Research is a market and public opinion research company based in Winnipeg, Manitoba.

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Since 1994, we have established a strong reputation for precision, insight and economy in all.

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We do research right without cutting corners. We always approach issues neutrally and make sure our work stands up to serious scrutiny.
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Winnipeg, MB, Canada
R3B 0X1

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