We provide expert public opinion and market research services to a wide range of public, private and not-for-profit organizations. Our Services
We gather information and craft a narrative that helps our clients make smart, data-driven decisions. Who We Are
The Probe team marries a journalistic approach with traditional social science rigour and emerging methodologies, including big data analytics. What We Do
What We Do Our Services Public Opinion Research We help organizations understand what people really think. Our approach to public opinion research is driven by a commitment to asking smart, balanced questions that help clients make sense of complexity. Learn More Qualitative Research The numbers tell you “what.” Qualitative research tells you “why.” Using leading-edge qualitative research techniques, we excel at uncovering why people feel the way they do. Learn More Data Analytics The era of “Big Data” means decision-makers are often drowning in information. They often have a jackpot of data but no way to analyze it. We work with organizations to help them make sense of their data and create a comprehensive portrait of their stakeholders, customers, members or donors. Learn More Stakeholder & Member Surveys Organizations need to effectively engage the people who are most invested in their work. Through our stakeholder and member surveys, we help organizations listen and act upon feedback from the audiences that matter most. Learn More Brand, Concept & Creative Testing We help organizations make their marketing more effective. Whether it’s testing a blue-sky idea or the final disaster check on nearly finished creative materials, we offer approaches that ensure your next marketing campaign will be on point. Learn More Strategic Studies & Consulting Working with a multidisciplinary team of expert partners, we integrate primary research with other information to answer questions and solve problems. Learn More
Public Opinion Research We help organizations understand what people really think. Our approach to public opinion research is driven by a commitment to asking smart, balanced questions that help clients make sense of complexity. Learn More
Qualitative Research The numbers tell you “what.” Qualitative research tells you “why.” Using leading-edge qualitative research techniques, we excel at uncovering why people feel the way they do. Learn More
Data Analytics The era of “Big Data” means decision-makers are often drowning in information. They often have a jackpot of data but no way to analyze it. We work with organizations to help them make sense of their data and create a comprehensive portrait of their stakeholders, customers, members or donors. Learn More
Stakeholder & Member Surveys Organizations need to effectively engage the people who are most invested in their work. Through our stakeholder and member surveys, we help organizations listen and act upon feedback from the audiences that matter most. Learn More
Brand, Concept & Creative Testing We help organizations make their marketing more effective. Whether it’s testing a blue-sky idea or the final disaster check on nearly finished creative materials, we offer approaches that ensure your next marketing campaign will be on point. Learn More
Strategic Studies & Consulting Working with a multidisciplinary team of expert partners, we integrate primary research with other information to answer questions and solve problems. Learn More
March 2024 Manitoba Politics A new Probe Research survey shows support for Manitoba's main provincial parties remains largely unchanged.
Federal Conservatives Cruising in Manitoba (March 2024 Federal Politics) Probe Research's first look at Manitoba's federal political scene since the 2021 election shows the Conservatives with a strong lead province-wide - but no further ahead in Winnipeg than they were three years ago.
Six in Ten Winnipeggers Support Re-opening Portage and Main Six years after voting to keep the Winnipeg's crossroads and gathering place closed to pedestrians, a new Probe Research survey finds six in ten Winnipeg residents are in favour of allowing people to cross Portage Avenue and Main Street on foot.
Manitoba Businesses Are In A Difficult State, Are Less Optimistic About The Future Probe Research's annual Manitoba Business Leaders Index (MBLI) finds local businesses, especially those outside Winnipeg, are struggling to some degree, with fewer expecting their economic fortunes to rebound in the coming year.
Views on Winnipeg Transit A new Probe Research survey for the Free Press shows Winnipeggers are most likely to want improvements to their city's transit service that make it safer for riders. (Photo credit: Jessica Lee, Free Press)
Manitoba's New NDP Government Enjoying Its Honeymoon (December 2023 Omnibus Results) A new Probe Research survey for the Winnipeg Free Press finds support for Premier Wab Kinew and his newly elected NDP government has risen since the October 3 election, but Manitobans are not fully sold on whether the party will be able to keep its main campaign promises.
About Us Probe Research is a market and public opinion research company based in Winnipeg, Manitoba. Learn More
Case Studies Since 1994, we have established a strong reputation for precision, insight and economy in all. Learn More