Terry Barna, B.Sc., Advanced Analytics Specialist


Terry Barna has worked as an advanced analytics specialist for more than 25 years and joined Probe Research in 2001. As our data analytics partner, Terry provides cross-tabular analysis as well as other advanced analytics approaches, including segmentation, regression/driver analysis, factor analysis and predictive modeling. Terry’s bring his creativity, precision and curiosity to data analysis, crunching the numbers in ways we didn’t know we needed.

Our Team

Probe Research was founded in September 1994 by Scott MacKay, growing from a sole proprietorship into a core team of elite research consultants. During this time, Probe has evolved into a boutique, bi-national firm with offices in both Winnipeg and San Diego. In late 2018, Probe Research entered a new and exciting era as two new principals, Curtis Brown and Mary Agnes Welch, joined with Scott MacKay to form a new partnership. 

Our Vision

We create knowledge by helping, citizens, consumers and stakeholders better understand one another and the world around them.

Our Mission

We ask the questions and find the answers. We use both proven and emerging market research techniques to gather data and distill stories to reveal what truly matters. We help our clients use this knowledge to make smarter, better decisions.