By and large, the COVID-19 pandemic did not seriously affect the public opinion and market research industry. If anything, this once-in-a-lifetime public health crisis underscored how important it is for organizations to understand and ultimately inform citizens’ attitudes and behaviours. 

The past 12 months felt like they stretched over a decade rather than a single year. Our lives were upended to a degree none of us could have imagined at this time last year.