As we look towards the future, we have some exciting information to share about what we're up to next...

As it enters its 30th year, Probe Research is entering a new era as president and founder Scott MacKay retires, with Curtis Brown and Mary Agnes Welch leading our practice as co-owners and partners.

Applications are open for Probe’s second Probe for the Better community grant, which offers Manitoba non-profits up to $10,000 for research that supports a non-profit’s unique mission and needs

Happy new year from Probe Research! Here are three trends we’re watching in 2024.

Manitobans will elect a new provincial government on October 3. Our most recent poll shows a statistical tie between the governing Progressive Conservatives and the New Democrats, so we expect a very close race.
Here are three things we'll be keeping an eye on as the campaign begins:

We see the intersection of Portage and Main every day from our Lombard Street office. We walk through Winnipeg Square. We see the PSAC picketers out every morning lately, and the occasional round dance or protest. If and when the Jets win the Stanley Cup, we’ll have a sweet vantage point for whatever impromptu party erupts.

Probe Research is excited to announce its inaugural Community Grant program, a new annual grant with a value of $10,000 to provide a Manitoba-based non-profit with research that supports its unique mission and needs!

Manitoba’s 130-odd municipalities have elected a batch of new councillors, reeves and mayors. What grabbed headlines was Winnipeg’s mayoral race and Scott Gillingham’s photo-finish win over former mayor Glen Murray. But there are many other data points that help tell the story of the most recent round of municipal elections.

With October’s civic election looming, it’s hard to make sense of the crowded race for mayor and the somewhat skimpy races for council. We break it down in three charts.

Top 10 tips for crafting effective survey questions

As Manitoba continued to lead the country on vaccine uptake and as restrictions eased, we asked Manitobans to share their views on vaccine passports, re-opening plans and the prospect of a fourth wave.

By and large, the COVID-19 pandemic did not seriously affect the public opinion and market research industry. If anything, this once-in-a-lifetime public health crisis underscored how important it is for organizations to understand and ultimately inform citizens’ attitudes and behaviours. 

Tips for better virtual conversations and information on upcoming market research opportunities.

The past 12 months felt like they stretched over a decade rather than a single year. Our lives were upended to a degree none of us could have imagined at this time last year.  

Leading or Lagging? Deep into a second wave, here are three things we learned from Manitobans about the provincial government's pandemic response.

Like most people around the world, it was mid-March when the shocking realization set in that the COVID-19 pandemic would be like nothing we’d experienced before.

As Manitoba reopens, we take stock of what we did differently during the pandemic – and explore whether we will continue to do these things.

As the pandemic begins to ease, Probe Research has been wondering how Manitobans feel about the fallout.

Here’s what Manitobans think about _________.

Manitobans are more likely than other Canadians to _______.

At Probe, our whole business has been built on understanding how Manitobans are different from other Canadians - what sets us apart, what makes us unique.

Research is an essential service in Manitoba, which means our virtual doors remain open. Of course, things aren’t quite “business as usual” given the pandemic, and many clients are wondering how COVID-19 might affect planned research. We’ve been giving this some thought. Here are a few reasons why it’s important to keep doing research during the pandemic along with some considerations we’re keeping in mind as we do.

We’re pleased to announce we’ve found Probe Research’s “forever home” in the historic Union Tower Building at 191 Lombard Ave.

Probe Research's insights shape Election Day coverage in Manitoba.

Check out some of the media coverage of our recent survey for the Winnipeg Free Press and CTV Winnipeg breaking down how Manitobans feel about the key election issues.

Media coverage regarding how Manitobans feel about party leaders.

Watch and read what our partners at the Winnipeg Free Press and CTV Winnipeg are saying about our latest Manitoba voter intention survey.

Probe Research principal Curtis Brown joined CJOB's Richard Cloutier and Bonnie Staples-Lyon of ChangeMakers to provide analysis after Manitoba's party leaders faced off in a broadcast debate Wednesday, August 28.

Curtis Brown breaks down what it's really like to be a pollster and pundit during a provincial election campaign.

Manitobans head to the polls Sept. 10 to elect a new provincial government. Here are three things we’re watching as the race unfolds.

Probe principal Curtis Brown was interviewed by Global Winnipeg for a story about provincial tax rates and the level of concern Manitobans have about the taxes they pay. 

Probe principal Curtis Brown sat down with CTV Winnipeg's Maralee Caruso to talk about some of the key issues on Manitobans' minds as they prepare to cast ballots in the upcoming provincial election.

Probe Research principal Curtis Brown had an in-depth discussion with Éric Grenier, host of CBC's The Pollcast, to talk about what Probe is learning from Manitoba voters as they prepare to head to the polls Sept. 10.

Probe Research principal Mary Agnes Welch recently appeared on CBC Radio's politics program The House to discuss the dynamics of the Manitoba election campaign.

Mary Agnes Welch and Curtis Brown have joined Probe Research as principals and helped us expand the research tools we use to help our clients as well as our own corporate look and feel.