Probe Research was founded in September 1994 and grew quickly from a sole proprietorship into a core team of elite research consultants. During this time, Probe has evolved into a boutique firm that serves more than 500 clients across a wide range of sectors.

Based in Winnipeg, Probe is the indispensable and go-to firm in the Manitoba market, with more clients across Canada and elsewhere turning to us to guide them through their greatest challenges.