Scott MacKay, President and Founder


Scott MacKay is the president and founder of Probe Research. Since 1994, Scott has overseen the growth and expansion of Probe from a small research boutique into one of Canada’s leading public opinion research firms, serving more than 450 clients throughout North America. Scott’s unwavering emphasis on the craft of research, including methodological approaches and question wording, means clients benefit from his years of experience and deep knowledge. 


Email: [email protected] 

Direct: (204) 955-9777 

Our Team

Probe Research was founded in September 1994 by Scott MacKay, growing from a sole proprietorship into a core team of elite research consultants. During this time, Probe has evolved into a boutique, bi-national firm with offices in both Winnipeg and San Diego. In late 2018, Probe Research entered a new and exciting era as two new principals, Curtis Brown and Mary Agnes Welch, joined with Scott MacKay to form a new partnership. 

Our Vision

We create knowledge by helping, citizens, consumers and stakeholders better understand one another and the world around them.

Our Mission

We ask the questions and find the answers. We use both proven and emerging market research techniques to gather data and distill stories to reveal what truly matters. We help our clients use this knowledge to make smarter, better decisions.