2024 Recipient: BizforClimate
BizforClimate was awarded the second annual Probe for the Better Community Grant program in 2024. BizforClimate is a private sector, business-led organization focused on climate action and solutions. Representing signatory businesses, BizforClimate demonstrates to policy makers, business associations and the general public that broad support exists to address the climate crisis and promote collective action in the business community.
For their project, BizforClimate wanted to engage signatories of the Climate Action Pledge to gather perspectives on BizforClimate’s value proposition and understand how they can better support the business community through their offerings and encouragement of climate solutions. Two focus groups were conducted with signatories of BizforClimate’s Climate Action Pledge, along with a survey of these businesses, to gauge their views and orientations to climate action and membership with the organization. The outcomes of this work provided strategic guidance and identified priorities for businesses involved with BizforClimate as the organization seeks to increase its presence and impact on the climate conversation in Manitoba and beyond.
“Receiving the Probe for the Better grant was a game-changer for BizforClimate. Probe’s team brought leading research and facilitation expertise that helped us uncover what matters most to our network of business leaders. The actionable insights we gained are directly shaping our strategy and giving us the confidence to grow our movement and deepen our impact. It’s been an incredibly valuable partnership.”
— Derek Earl, Founder and Chair, BizforClimate
2023 Recipient: Disability Matters Vote
In 2023, we awarded our inaugural Probe for the Better grant to Disability Matters Vote, a joint initiative of Abilities Manitoba and Barrier Free Manitoba. DMVote is a non-partisan public awareness campaign that ramps up at election time to focus on issues of critical importance to members of the disability community, their advocates and organizations in the province. DMVote promotes participation, priority attention and support for informed election decisions among Manitobans.
Probe’s work began right after the 2023 provincial election campaign and focused on gauging the public’s impression of Disability Matters Vote’s 2023 campaign priorities and outreach. We used several questions on Probe Research’s quarterly omnibus survey of Manitobans to measure the campaign’s reach and impact. In addition to the public perception component of this work, we conducted a series of in-depth, one-on-one interviews with some of Disability Matters Vote’s stakeholder organizations, from funders and disability advocacy groups to representatives of provincial political parties. This helped DMVote understand what worked in the campaign, what could be improved and what role its should play between election campaigns.
“We at Disability Matters Vote (DMVote) were the very fortunate recipients of Probe Research’s inaugural Probe for the Better Community grant. Probe was delightful to work with, helping guide us through the research process, providing keen insight, and outstanding and timely service. The research results have proven to be of immense value to our work and future.”
– Malinda Roberts, Patrick Falconer and Jennifer Sande at Disability Matters Vote
