Probe Research (in partnership with Blueprint Strategic Consulting and Guidepost Strategies) conducted an extensive strategic planning, research and communications exercise designed to promote the benefits of trees and forests in York Region.

The County of Lambton is an upper-tier municipal government in southwestern Ontario that is responsible for delivering cultural services to its 126,000 residents. Lambton County’s Cultural Services division needed to better understand what programs and services its citizens want and need at its network of 25 library branches, as well as the Oil Museum of Canada National Historic Site, Lambton Heritage Museum, Lambton County Archives and the Judith and Norman Alix Art Gallery.

In 2016, Probe Research took a 360-degree look at child care in Manitoba – the most in-depth public opinion research on the issue in recent memory.

The CBCRA runs a series of ongoing social marketing campaigns to encourage Manitobans to recycle beverage containers. 

Working for a coalition of angling, conservation and tourism groups, Probe Research created the first-ever economic impact study of an outdoor activity Manitoba is famous for – ice and summer fishing for walleye on Lake Winnipeg.