Probe Research just turned 30. That milestone got us thinking about how to become even more indispensable to clients – with new approaches and faster ways to provide you with deeper insights.  

Here’s what’s new:

a tablet

More Ways to Hear from Manitobans

You’re probably familiar with our quarterly omnibus survey of 1,000 Manitobans. Starting this fall, we’ll be running short, pulse surveys with our proprietary online panel in between our larger quarterly omnis. These pulse surveys will have a slightly smaller sample size (N=800), but they’ll be a little faster and more responsive. You can add questions on these pulse surveys to take a quick temperature check of Manitobans on any issue.

Reach out to find out more about dates and pricing for our late October pulse survey.

people in a focus group

 

New Qualitative Research Tools

What sets us apart from other researchers is our ability to gather deep, rich qualitative insights. Our roster includes two former journalists and a specialist in innovative qualitative techniques. Clients who need to know the “why” behind the numbers benefit from our team’s inquisitiveness, skill and commitment to qualitative research that doesn’t cut corners.

Curtis and Mary Agnes, along with senior qualitative research lead Erin Jonasson, can offer everything from traditional focus groups to complex ethnographic studies, ideation sessions and customer/client journey mapping.

Get in touch with Erin to learn more about how our innovative qualitative research practice can help you.

the Manitoba Legislature

A Deeper Look at Manitoba’s Political Culture

Manitobans know us for the provincial voting intention numbers published quarterly in the Winnipeg Free Press. We want to do more to help clients, and all Manitobans, understand our political landscape. This means:

  • Deeper questions that provide a 360-degree view of public opinion, including approval ratings for key politicians, trust measures and views on the hot topics we’re all talking about.
  • More insights, more often. We’ll use some new analysis tools to dig deeper into voter intentions and attitudes. And we’ll share these insights with you more frequently via more channels.
  • Updating our approach. In our provincial and federal voting intention results published last week, we started including the leaders’ names in our survey questions, not just the political party. This is common practice for most research companies in Canada, but one we’ve been slower to embrace. As voters identify less with specific parties and many people tune out political news, it’s important to be clear about exactly which candidates and parties we’re asking people about.

Reach out for more details on how to access Probe’s political intelligence, or to inquire about having Mary Agnes or Curtis present these findings to your organization.

Probe Research partners Curtis Brown and Mary Agnes Welch in conversation

 

More to Come

As Probe’s new co-owners, Curtis and Mary Agnes jump at the chance to work with smart, thoughtful clients who need to understand the best way to help their communities, customers and members.

That approach has helped us become an indispensable partner to our clients, and we are always looking at ways to do that work better, for more people.