We provide expert public opinion and market research services to a wide range of public, private and not-for-profit organizations. Our Services
We gather information and craft a narrative that helps our clients make smart, data-driven decisions. Who We Are
The Probe team marries a journalistic approach with traditional social science rigour and emerging methodologies, including big data analytics. What We Do
What We Do Our Services Public Opinion Research We help organizations understand what people really think. Our approach to public opinion research is driven by a commitment to asking smart, balanced questions that help clients make sense of complexity. Learn More Qualitative Research The numbers tell you “what.” Qualitative research tells you “why.” Using leading-edge qualitative research techniques, we excel at uncovering why people feel the way they do. Learn More Data Analytics The era of “Big Data” means decision-makers are often drowning in information. They often have a jackpot of data but no way to analyze it. We work with organizations to help them make sense of their data and create a comprehensive portrait of their stakeholders, customers, members or donors. Learn More Stakeholder & Member Surveys Organizations need to effectively engage the people who are most invested in their work. Through our stakeholder and member surveys, we help organizations listen and act upon feedback from the audiences that matter most. Learn More Brand, Concept & Creative Testing We help organizations make their marketing more effective. Whether it’s testing a blue-sky idea or the final disaster check on nearly finished creative materials, we offer approaches that ensure your next marketing campaign will be on point. Learn More Strategic Studies & Consulting Working with a multidisciplinary team of expert partners, we integrate primary research with other information to answer questions and solve problems. Learn More
Public Opinion Research We help organizations understand what people really think. Our approach to public opinion research is driven by a commitment to asking smart, balanced questions that help clients make sense of complexity. Learn More
Qualitative Research The numbers tell you “what.” Qualitative research tells you “why.” Using leading-edge qualitative research techniques, we excel at uncovering why people feel the way they do. Learn More
Data Analytics The era of “Big Data” means decision-makers are often drowning in information. They often have a jackpot of data but no way to analyze it. We work with organizations to help them make sense of their data and create a comprehensive portrait of their stakeholders, customers, members or donors. Learn More
Stakeholder & Member Surveys Organizations need to effectively engage the people who are most invested in their work. Through our stakeholder and member surveys, we help organizations listen and act upon feedback from the audiences that matter most. Learn More
Brand, Concept & Creative Testing We help organizations make their marketing more effective. Whether it’s testing a blue-sky idea or the final disaster check on nearly finished creative materials, we offer approaches that ensure your next marketing campaign will be on point. Learn More
Strategic Studies & Consulting Working with a multidisciplinary team of expert partners, we integrate primary research with other information to answer questions and solve problems. Learn More
Manitobans' Views on the U.S. Election A new Probe Research survey finds that if Manitobans could vote for America's next president, they would overwhelmingly give their votes to Kamala Harris over Donald Trump.
Honeymoon Continues for Manitoba's NDP (Sept. 2024 Provincial Politics) Premier Wab Kinew and the Manitoba NDP's popularity continues to increase with Manitobans, as the latest Probe Research survey for the Winnipeg Free Press shows increasing numbers of Manitobans would vote for the current government party.
Federal Conservatives Make Further Gains in Manitoba (Sept. 2024 Omnibus Results) The latest Probe Research measure of federal voting intentions in Manitoba shows Pierre Poilevre's Conservatives adding to their lead in the province as Liberal support continues to erode.
Winnipeggers Think Things Are Getting Worse In Their City A new Probe Research survey for the Winnipeg Free Press finds that on five key issues - congestion, crime, downtown, road conditions and housing affordability - many Winnipeggers think things in their city are heading in the wrong direction.
Public Priorities for Winnipeg's Next Police Chief A new Probe Research survey for CBC Manitoba explores what Winnipeggers want their city's next chief of police to focus on when it comes to policing and public safety.
Winnipeggers' Views on Homelessness A new Probe Research survey shows Winnipeggers do not think governments are doing a good job of addressing the increasing issue of homelessness in their city.
About Us Probe Research is a market and public opinion research company based in Winnipeg, Manitoba. Learn More
Case Studies Since 1994, we have established a strong reputation for precision, insight and economy in all. Learn More