The Sounding - August 2021
As Manitoba continued to lead the country on vaccine uptake and as restrictions eased, we asked Manitobans to share their views on vaccine passports, re-opening plans and the prospect of a fourth wave.
The Future of Focus Groups After COVID-19
By and large, the COVID-19 pandemic did not seriously affect the public opinion and market research industry. If anything, this once-in-a-lifetime public health crisis underscored how important it is for organizations to understand and ultimately inform citizens’ attitudes and behaviours.
The Sounding - March 2021
Tips for better virtual conversations and information on upcoming market research opportunities.
The Year That Was, And Looking Ahead To 2021
The past 12 months felt like they stretched over a decade rather than a single year. Our lives were upended to a degree none of us could have imagined at this time last year.
The Sounding: November 2020
Leading or Lagging? Deep into a second wave, here are three things we learned from Manitobans about the provincial government's pandemic response.
A Pandemic Bright Spot
Like most people around the world, it was mid-March when the shocking realization set in that the COVID-19 pandemic would be like nothing we’d experienced before.
COVID-19: What Will Change, and What Will Stay the Same?
As Manitoba reopens, we take stock of what we did differently during the pandemic – and explore whether we will continue to do these things.
COVID-19 in Manitoba: What Comes Next?
As the pandemic begins to ease, Probe Research has been wondering how Manitobans feel about the fallout.
(Sample) Size Matters
Here’s what Manitobans think about _________.
Manitobans are more likely than other Canadians to _______.
Research During a Pandemic: Thoughts and Considerations
Research is an essential service in Manitoba, which means our virtual doors remain open. Of course, things aren’t quite “business as usual” given the pandemic, and many clients are wondering how COVID-19 might affect planned research. We’ve been giving this some thought. Here are a few reasons why it’s important to keep doing research during the pandemic along with some considerations we’re keeping in mind as we do.
The Sounding: February 2020
We’re pleased to announce we’ve found Probe Research’s “forever home” in the historic Union Tower Building at 191 Lombard Ave.
Some Truths About Election Punditry
Curtis Brown breaks down what it's really like to be a pollster and pundit during a provincial election campaign.
The Sounding: August 2019
Manitobans head to the polls Sept. 10 to elect a new provincial government. Here are three things we’re watching as the race unfolds.